Welcome to Surf Tide Motion (“we”, “our”, or “us”). We’re passionate about providing premium watersports gear to enthusiasts worldwide while respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website surftidemotion.com.

1. Information We Collect

We collect information to provide better services to all our customers:

  • Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping address, payment information, and contact details.
  • Transaction Data: Details about purchases you make through our site (products, prices, payment method).
  • Technical Data: IP address, browser type, operating system, referring URLs, device information, and pages visited.
  • Usage Data: How you interact with our website, including time spent on pages, click patterns, and search queries.
  • Communication Data: Records of customer service interactions and survey responses.

2. How We Use Your Information

Your data helps us create the best possible experience for watersports enthusiasts:

  • Process and fulfill your orders for SUPs, wetsuits, changing robes, and other watersports equipment
  • Provide customer support and respond to inquiries
  • Improve our website functionality and product offerings
  • Send service-related communications (order confirmations, shipping updates)
  • With your consent, send marketing communications about new products or promotions
  • Prevent fraud and enhance website security
  • Comply with legal obligations

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

  • Service Providers: We work with trusted partners for payment processing (Visa, MasterCard, PayPal), shipping, IT services, and marketing. These providers only receive necessary information to perform their functions.
  • Legal Requirements: We may disclose information if required by law or to protect our rights, customers, or others.
  • Business Transfers: In case of merger, acquisition, or asset sale, customer information may be transferred as a business asset.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We implement robust security measures to protect your watersports shopping experience:

  • Industry-standard encryption (SSL) for all data transmissions
  • Secure payment processing through PCI-compliant providers
  • Regular security assessments of our systems
  • Limited access to personal data within our organization

While we take reasonable precautions, no internet transmission is completely secure. Please protect your account credentials.

6. Your Rights

You have control over your personal information:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request erasure of your personal data, subject to legal requirements
  • Opt-out: Unsubscribe from marketing communications at any time
  • Restriction: Limit how we use your data in certain circumstances
  • Portability: Receive your data in a structured, machine-readable format

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Like most watersports retailers, we use cookies to enhance your experience:

  • Essential Cookies: Necessary for website functionality (shopping cart, checkout)
  • Performance Cookies: Help us improve our site (analytics on popular products like SUPs and wetsuits)
  • Marketing Cookies: Show relevant ads for watersports gear you might enjoy

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

While we sell children’s wetsuits and baby products, our website is not directed at children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be notified through our website or email.

10. Contact Us

For privacy-related questions or concerns, reach out to our team:

Surf Tide Motion
74 Grove Rd, Norwich, GB NR4L 2GG
Email: [email protected]

Thank you for trusting Surf Tide Motion with your watersports adventures!